Title:
The Sorry Project
What I did:
Concept
Prepress
Art Direction
Set Dressing
Photography:
personal project
Inspired by living in New York and reading Plastic Paper, The Sorry Project began as a simple collection of an everyday object we take for granted; plastic bags. Drawing from their iconic lettering and symbols, the creation of a reusable canvas bag with the same kitschy tone was created. This collection turned into a pet project to photograph something mundane in an editorial light. An icon to a city for a Canadian that apologizes too much.
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